Admiral Group sponsors many different organisations and events in the South Wales area and we do this for a number of reasons:

  • To support our local communities in South Wales of which we are part of
  • To support events our staff might have an interest in
  • To reflect Admiral's vibrancy and fun culture
  • To raise our profile as a good employer within the community

Our current sponsorships portfolio includes:

We're proud of our partnership with Welsh Rugby which began in 2010, and Admiral is the Jersey Sponsor of the Welsh 7s Team, and the Welsh Under-20 and Under-18 Teams.

For us, it is more than having the Admiral name on a jersey; the main reason is because of our staff. They tell us how delighted they are to see Admiral associated with their heroes. Our partnership means our staff get some great benefits too, including visits to our offices by players, tours of Principality Stadium and the chance to train like a player with some pretty impressive coaches. The children of staff have even taken part in the Festival of Rugby.

Chapter is a multi-artform venue which includes theatre, cinema screens, an art gallery and cafe/bar. It is popular with Admiral staff who enjoy numerous benefits as part of our sponsorship, including cinema tickets, creative workshops and a discount at the centre.

We are delighted to team up with St David’s Hospice Care in Newport to sponsor the City of Newport Half Marathon.  It’s a fantastic event for the city of Newport and is popular with members of staff from Newport, Cardiff and Swansea.  

As a car insurance provider we have a natural link to road safety and we teamed with the Road Safety Team to raise awareness of road safety in the Swansea area, helping to keep children in the area safe when going to and from school. 

Admiral has sponsored the Admiral Swansea Bay 10k since 2007. It is one of the UK’s premier road races with a flat, fast and scenic route alongside the magnificent views of Swansea Bay and is popular with our staff members, both beginners and experienced runners.

No Fit State is a contemporary circus combining live music, dance, stage design and film with traditional circus skills. As part of our sponsorship of No Fit State, performers come to our offices and events and teams can take part in team building circus skills workshops.  

The Waterfront Winterland is a Christmas attraction based for 7 weeks in Museum Park, Swansea. It includes 2 ice rinks Santa’s grotto, funfair rides, a tall tower carousel and an indoor cafe. Admiral have sponsored this event since 2007 and staff love this attraction and often visit it on team afternoon outs.  

Techniquest is the UK’s longest established science centre, that offers interactive experiences mainly aimed at children. Admiral sponsors Techniquest’s After Hours evening events, which are aimed at young adults, making them popular with our staff. As part of this sponsorship our staff and their families can also enjoy Techniquest.

Admiral sponsors the Admiral Young Driver scheme, which gives 11 to 16 year olds a chance to develop their driving skills long before they venture onto public roads.

Pride Cymru

Admiral is a proud sponsor of Pride Cymru 2016, Wales’ biggest annual celebration of equality and diversity which takes place on Saturday 13th August 2016.

Admiral is delighted to sponsor Jermin Productions of Jack and the Beanstalk this year. Jermin productions was officially established in 2013 in South Wales by theatrical duo Mark and Nia Jermin. We are excited to be working with them for a second year.

We’re delighted to sponsor the Admiral Ice Rink as part of Cardiff’s Winter Wonderland, featuring a brand new additional feature of a clear span roof to keep skaters dry. The Winter Wonderland, hosted on Cardiff City Hall lawn, includes a fairground and the authentic Alpine Village with a Bier Keller, Glühwein and German hot dogs that make you feel like you have just stepped off the pistes.